HORSES.SALE

Buying a Horse

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How It Works

HORSES.SALE functions as both a curated horse sales agent and an online marketplace. All horses in our private marketplace are manually selected to ensure the best possible balance between quality and price. Buyers communicate directly with verified sellers, and no commission is charged on completed sales. When we act as a sales agent, we work on commission terms.

All available horses are published in an online database with paid access. Each listing includes detailed information about the horse, a video presentation, and direct seller contact details.

As an alternative to purchasing access, buyers can create a horse search request by specifying the characteristics of the horse they are looking for. After the request is submitted, the buyer receives notifications when new horses matching these criteria appear in the database. This option also allows buyers to see how many suitable horses are currently available, helping them decide whether database access is worthwhile. In some cases, sellers allow their listings to be viewed with contact details even without a paid subscription. Additionally, certain exclusive horses that are not listed in the database may be offered directly to buyers through their search request.

We work only with high-quality dressage and jumping horses.

Creating a Search Request

Step 0. You can create a free horse search request directly on the HORSES.SALE website. Before creating your request, you may optionally sign in or register. HORSES.SALE supports quick authorization through Google and Facebook, allowing you to complete registration in just a few seconds. Although registration is not mandatory, creating an account is recommended to give you better control over your requests.

Step 1. To create a search request, fill out the form by specifying your desired horse characteristics. The “Maximum Price” field is optional, but providing this information helps us find more accurate matches.

If you have created an account on HORSES.SALE, your request will appear in your dashboard, where you can review the details and confirm their accuracy. If you do not have an account, you will receive a confirmation email containing the same information. In both cases, you will be shown the number of horses that currently match your request, allowing you to decide whether purchasing database access is worthwhile.

Step 2. Once a new horse meeting your criteria appears in the database, you will receive an automatic notification. Each notification includes a link to view the horse’s full details.

Step 3. Depending on the seller’s chosen privacy settings, their contact information may either be publicly visible or restricted to users with database access. If contacts are available, you can also retrieve them on the lookup page by entering the Horse ID provided in the notification.
To stop receiving updates, you can delete your request from your dashboard or simply click the “Unsubscribe” link included in any notification email.

Purchasing a Paid Access

HORSES.SALE offers time-limited access to its complete horse database. Access can be purchased for 3, 90, or 180 days. During the active subscription period, you can view all listings in full, including detailed information about each horse and the seller’s contact details. You can also create an unlimited number of horse search requests to receive notifications about new arrivals that match your preferences.

Step 1. To purchase database access, first create a free account. HORSES.SALE supports quick authorization through Google and Facebook, allowing you to register in just a few seconds.

Step 2. Click the “Upgrade” button.

Step 3. Select the needed Database.

Step 4. Choose your preferred subscription period, enter your payment details, and confirm your purchase by clicking “Submit”. Your card information is not stored, and no automatic charges are made. Once your subscription expires, you will not be billed again unless you choose to renew manually.

Step 5.  After the purchase is complete, a link to the database will appear in your user dashboard.

Step 6. You can browse listings and use filters to narrow your search according to your preferences.
Optional. You can browse listings and use filters to narrow your search according to your preferences.

Selling a Horse: Database

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How It Works

HORSES.SALE is a professional service that connects sellers with verified buyers and provides a set of web-based tools designed to support horse sales. The main space for listings is the HORSES.SALE Closed Database, which differs from public marketplaces by being accessible only to registered buyers with paid access. This ensures that your listings reach serious, pre-qualified clients rather than casual visitors.

In addition to database listings, HORSES.SALE offers several tools for sellers, including a personal page, a video manager, and other utilities that help you manage and present your horses effectively. These tools are available free of charge, regardless of whether you publish your horses on the HORSES.SALE platform or use them independently.

With HORSES.SALE, you can maintain the right balance between visibility and discretion. The platform allows you to present your horse professionally to interested buyers while protecting its reputation and controlling who can view its details. You may choose to list your horse in the Closed Database to reach a trusted audience or use Private Sales for complete confidentiality. In both cases, HORSES.SALE helps you connect with the right buyers efficiently and securely.

Submitting a Horse

Whether you want to list your horse for sale through HORSES.SALE or simply use the Personal Page feature, the first step is always to create a horse listing.
Step 1. Create a seller account. Register a new account using your preferred username and password, or sign in quickly using Google or Facebook authorization.

Step 2. Click the “Add Horse” button. After logging in, use the “Add Horse” button in your dashboard to start creating a new listing.

Step 3. Complete the multi-step horse details form.

Step 3a. Begin by entering the main details and price of your horse.
Step 3b. Continue by adding additional information. For publishing the horse in the HORSES.SALE database, adding sales video on this step is required.
Step 3c. Next, configure your Privacy Settings according to your preferred level of visibility.
Step 3d. Then, enter your contact details. These details are shared across all listings in your account; when adding multiple horses, the contact information will be automatically pre-filled. Any updates made to your contact details will apply to all your listings.
Step 3e. Finally, upload your photos. For the main image, a horizontal photo is recommended to ensure the best presentation.
Step 4. Review and manage your listing. Once your horse is added, it will appear as a card in your account dashboard. From there, you can edit or delete the listing, or adjust its privacy settings at any time.
Step 5. If your horse was submitted for inclusion in the HORSES.SALE database, its initial status will appear as “Under review.” After the listing is approved by our team, the status will change to “Published,” and you will receive a confirmation email.

Privacy Settings

Each horse listing on HORSES.SALE can have different privacy settings. These settings are selected when submitting the horse and can be modified later at any time in the Seller Dashboard. Multiple privacy options can be enabled simultaneously, depending on the seller’s preferences.

Maximum Reach

This option allows the horse to be presented to the widest possible audience. The listing may be shared on social media and its details, including the seller’s contact information, can be sent to non-registered or free-plan buyers who create search requests.

Database Privacy Level

When this option is selected, the horse is published in the Closed Database, which is accessible only to registered buyers with paid access. Horse details may also be sent to buyers whose search requests match the listing, but in this case, the seller’s contact information remains hidden.

Private Sales

Selecting the Private Sales option ensures that the horse is not published publicly. Instead, HORSES.SALE may act as an intermediary to connect the seller with verified buyers. In these cases, a commission fee may apply to successful transactions, as agreed separately.

Personal Page

This option publishes the horse on the seller’s personal HORSES.SALE page, allowing the seller to easily share the listing link with potential clients or embed it on an external website.

Privacy settings can be changed at any time in the Seller Dashboard.

Selling a Horse: Personal Page

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Creating a Personal Page on HORSES.SALE

A Personal Page is your own webpage on HORSES.SALE where you can present your horses online. It is completely free to use, contains no external links, and has no usage limitations. You can post your horses and share the link anywhere — on social media, in messages, or on your own website.

Step 1. Create a seller account. Register on HORSES.SALE using a custom username and password, or sign in quickly with Google or Facebook authorization.

Step 2. Add horses to your account. When submitting a horse, select the “Personal Page” option in the Privacy Settings section. Only listings with this option enabled will appear on your personal page. For detailed instructions, see [Submitting a Horse].

Step 3 (optional). Mark horses as sold. If you want to display sold horses on your page, click “Mark as Sold” A “Sold” badge will appear on the horse’s main photo.

Step 4. Access your personal page. To find the link to your page, open your Seller Dashboard and click the “Personal Page” button. You can copy and share this link freely.

The list of your horses and their cards, with details including photos, videos, pedigree, etc., will be available for potential buyers.

Embedding Horses Details to Your Website

A Personal Page is your own webpage on HORSES.SALE, where you can present your horses online. It is entirely free to use, contains no external links, and has no usage limitations. You can easily add the horse presentation widget to your website as an iframe. 

Step 1. Create a seller account. Register on HORSES.SALE using a custom username and password, or sign in quickly with Google or Facebook authorization.

Step 2. Add horses to your account. When submitting a horse, select the “Personal Page” option in the Privacy Settings section. Only listings with this option enabled will appear on your personal page. For detailed instructions, see [Submitting a Horse].

Step 3 (optional). Mark horses as sold. If you want to display sold horses on your page, click “Mark as Sold” A “Sold” badge will appear on the horse’s main photo.

Step 4. Access your personal page. To find the link to your page, open your Seller Dashboard and click the “Personal Page” button. You can see the ready-to-use iframe code there.

Step 5. Paste the code into your website. If you need any help, don’t hesitate to contact us via online chat.

Selling a Horse: Video Manager

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Uploading a Video

The HORSES.SALE Video Manager allows you to upload and manage horse sales videos, generate preview photos, set privacy options, and more. It can be used both for listings published on HORSES.SALE and as an independent tool. You can upload videos linked to specific horse listings or add them separately without creating a horse card.

Method 1: Uploading a Video for a Horse Listing

If you are submitting a horse to be published in the HORSES.SALE Closed Database or on your Personal Page, you can upload the video directly during the listing creation process.

Step 1. Create a free seller account on HORSES.SALE using your email, Google, or Facebook authorization.

Step 2. Begin adding a new horse listing.

Step 3. On the second step of the form, select the “File” option in the Video field and choose one or more video files from your computer.

Step 4. Complete the remaining form steps. Once the listing is created, your uploaded videos will automatically appear on the horse’s page.

Method 2: Uploading a Video Separately

You can also use the Video Manager independently, without linking the video to a horse listing.

Step 1. Create a free seller account on HORSES.SALE using your email, Google, or Facebook authorization.

Step 2. In your Seller Dashboard, click the “Video Manager” button.

Step 3. Use the upload form to add one or several videos. These videos will be stored in your account and can later be attached to horse listings or shared separately.

Sharing a Video

Each video in the HORSES.SALE Video Manager includes two types of sharing links — one for public sharing and another for secure, privacy-controlled access.

Step 1. Log in to your Seller Dashboard.

Step 2. Open the Video Manager section.

Step 3. Locate the video you want to share and click “Settings”.

Step 4a. In the Video Details section at the top of the page, you will find the public link. Copy this link to share your video freely on social media, via email, or anywhere else.

Step 4b. In the Privacy Features section, enable one or more privacy settings. After doing so, a secure link will appear below. This link includes your selected protection options and can be safely shared with specific recipients. For more information, see [Video Privacy Features].

Creating Photos

If you have a horse sales video but no photos, you can use the Frame Extractor tool in the HORSES.SALE Video Manager to create photos directly from your video. This feature allows you to capture still frames of your horse at any moment in the video.

While extracted frames are not a full replacement for professional photography, they can serve as a practical alternative when no photos are available. The quality of the generated images matches the original video quality and is typically higher than screenshots taken manually, which often suffer from compression or scaling issues.

Step 1. Log in to your Seller Dashboard. (create a free account if you don’t have one yet)

Step 2. Open the Video Manager section.

Step 3. Upload your video. Read more about [uploading videos]

Step 4. Locate the video you want to share and click “Settings”.

Step 5. In the video player, pause the video at any time.

Step 6. Click the “Download frame” button, and the selected frame will be downloaded to your device as an image file. 

Extended Privacy Settings

The HORSES.SALE Video Manager allows you to apply privacy settings to protect your videos from unauthorized viewing. These settings ensure that your sales content is shared securely and viewed only under the conditions you choose.

There are three available privacy options:

Single View
The video link can be opened only once. After the first viewing, the link automatically expires, and the video cannot be accessed again from any device.

Time-Limited View
The video link remains active for a specific period defined by you. Once the selected duration expires, the link becomes inactive and the video can no longer be viewed.

IP Restriction
Access to the video is limited to a single specified IP address. The link will only open from that IP, preventing viewing from other locations or devices.

Step 1. Log in to your Seller Dashboard. (create a free account if you don’t have one yet)

Step 2. Open the Video Manager section.

Step 3. Upload your video. Read more about [uploading videos]

Step 4. Locate the video you want to share and click “Settings”.

Step 4. Select your privacy settings. If none of your privacy restrictions is active, the video link is not available.

Step 5. Activate one or two privacy features by clicking the “Enable” buttons. For the “Timed Access” option, set the number of minutes the link is available after the first view and click the “Apply” button. For the “Allowed IP address” option, specify the allowed IP address and click the “Apply” button.

Step 6. Copy the Secure Video Link and send it to the viewer.

Step 7. Once the link expires according to the conditions you’ve set, you will see the expiration notification. You can change your settings and create the new link by clicking the “Regenerate link” button.

Adding a Watermark

You can add a watermark to your video using the HORSES.SALE Video Manager. This feature allows you to protect your content from unauthorized use and to reinforce your personal or business branding.

Watermarks are applied automatically to the video during playback and cannot be removed or edited by viewers. This provides an additional layer of privacy protection while maintaining the professional appearance of your sales materials.

Step 1. Log in to your Seller Dashboard. (create a free account if you don’t have one yet)

Step 2. Open the Video Manager section.

Step 3. Upload your video. Read more about uploading videos

Step 4. Locate the video you want to share and click “Settings”.

Step 5. Select one of the privacy protection watermarks or upload your image, and click “Confirm“.

Step 6. Refresh the page to see the changes.

Step 7 (optional) . To remove the watermark, select the “None” option and click “Confirm”.

Horse Docs

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Customizing a Contract

HORSES.SALE Contract Customization Tool allows creating horse-related agreements, including purchase, lease, and trial, in minutes. 

Step 1. Select the type of contract: Purchase, Lease, or Trial.

Step 2. Fill out the multi-step form.

Step 3. Once the form is submitted, you’ll be redirected to the agreement page, where you can find an embedded PDF document with HORSES.SALE watermark. If some minor changes to your agreement are required, no worries, you can add them later.

Step 4. Select the payment method and purchase the service.

Step 5. Check your mailbox. You will receive a link to a PDF file and also a Google Docs file with editing option. Download your PDF file or open Google Docs if some changes are required.

Step 6 (optional). If you need to edit your document, click the “File & Download PDF” button in the email, and then select the “Open with” – “Google Docs” option.

Step 7 (optional). Edit the document.

Step 8 (optional). Once all changes are made, click “File” – “Download” – PDF Document (or other format you prefer).

Using e-Signature Service

HORSES.SALE E-signature service allows both parties of the agreement to sign the document digitally. It ensures that the contract remains protected against tampering or fraud—providing a stronger level of security than traditional signatures.

Step 1. On the HORSES.SALE “Sign” page, click the “Upload” button. 

Step 2. Fill out the short form, upload your document and make the payment for the service.

Step 3. Within 24 hours, both parties to the contract will receive e-mails with a ready-to-sign document and instructions for signing.

Step 4. Once the document is signed by both parties, they will receive a signed contract by email.